Holiday Sales May Be Frightful Essay

The article â€Å"Holiday Sales May Be Frightful, But Discounts Will Be Delightful† discusses tough holiday season for retailers because Christmas sales are expected to increased up to 4%. Nevertheless, the season is claimed to be soft and sluggish. This season is, actually, slower compared with sales of the previous year. The decrease in sales is explained by macroeconomic problems as, for example, house slump and credit crunches which negatively affect customers. The author cites Niemira who argues that â€Å"a huge worry facing the holiday season is that the home-price decline and housing wealth decline will cut into consumer spending broadly†. I think the article is informative and provides up-to-date information as practically all people are interested in making purchases. It is known that one of the most popular leisure activities in American consumer is shopping. People are ready to spend money on things they are willing to possess, but housing problems make it less affordable for many citizens. All aspects of consumerism are paid thorough attention by marketing workers and economic analysts. I think the author is very logical and unbiased as the author firstly defines the problem and then explains what reasons have led to it. Credit crunch and housing problem, in my opinion, are two the most serious problems. For example, the author says: â€Å"the credit crunch makes it harder for all households, especially low-income families, to refinance and get other credit†. Apparently, the poor have been disproportionately hurt by high fuel prices. I think that the author does sense in his argument and suggestions. Moreover, all his ideas are properly supported by evidence and explanations of analysis and economists.